Last updated: 20 October 2026
This Privacy Policy explains how Dayguard ("we", "us") collects, uses and shares your personal information when you visit trydayguard.com, place an order or contact us. We are the data controller of your personal information for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Personal Information We Collect
- Contact details: name, billing and shipping address, phone number and email address.
- Order and payment information: products purchased, order value, payment method and payment confirmation. Card details are processed by our payment providers and are not stored by us.
- Communications: information you include when you contact our customer support.
- Device and usage information: IP address, browser and device details, and how you use our website, collected through cookies and similar technologies.
2. How We Use Your Information and Our Legal Bases
- To process and deliver your order, handle returns and provide customer support (performance of a contract).
- To prevent fraud, keep our website secure and improve our services (legitimate interests).
- To send you marketing emails and to show you personalised advertising (your consent, which you can withdraw at any time, or our legitimate interests where permitted by law).
- To meet legal obligations, for example tax and accounting requirements (legal obligation).
3. Who We Share Your Information With
- Shopify, which hosts our store and processes data on our behalf.
- Payment providers (such as Shopify Payments and PayPal).
- Fulfilment and delivery partners, so your order can be shipped to you.
- Analytics and advertising partners (such as Meta and Google), where you have given your consent through our cookie settings.
- Authorities, where we are legally required to do so.
We do not sell your personal information.
4. Relationship with Shopify
Our store is hosted by Shopify. To learn more about how Shopify uses personal information, see the Shopify Consumer Privacy Policy. You can also exercise certain rights via the Shopify Privacy Portal.
5. Cookies
We use necessary cookies to run the store and, with your consent, analytics and marketing cookies. You can change your choices at any time via the cookie banner or the "Your Privacy Choices" link in the footer.
6. International Transfers
Some of our service providers are located outside the UK. Where personal information is transferred outside the UK, we rely on adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
7. How Long We Keep Your Information
We keep order information for as long as needed to fulfil your order and to meet legal retention periods (generally up to 10 years for tax and accounting records). Marketing data is kept until you unsubscribe or withdraw your consent.
8. Your Rights
Under UK data protection law you have the right to access, correct or delete your personal information, to restrict or object to its processing, to data portability, and to withdraw your consent at any time. You can unsubscribe from marketing emails using the link in any email. To exercise your rights, contact us using the details below.
9. Children
Our website is not intended for children and we do not knowingly collect personal information from anyone under 18.
10. Complaints
If you have a concern about how we handle your personal information, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO), ico.org.uk, telephone 0303 123 1113.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with the date of the last update.
12. Contact
Dayguard
Email: support@trydayguard.com
Phone: +49 162 9572054